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The Original Strategic Comprehensive Business Plan Software developed by people from buy uni essay, each Industry for each Industry. A completely written and real Business Plan based on a real facility and real operating figures, NOT AN OUTLINE; Includes Indexed Hard Copy, CD-ROM Unlimited Tech Support and Immediate E Mail Download. The Original Strategic Comprehensive Business Plan Software developed by essay trick, people from each Industry for each Industry. 5 Chapters? A completely written and real Business Plan based on a real facility and real operating figures, NOT AN OUTLINE; Includes Indexed Hard Copy, CD-ROM Unlimited Tech Support and Immediate E Mail Download. The Original Strategic Comprehensive Business Plan Software developed by people from each Industry for each Industry. Trick? A completely written and real Business Plan based on a real facility and real operating figures, NOT AN OUTLINE; Includes Indexed Hard Copy, CD-ROM Unlimited Tech Support and Immediate E Mail Download. Setting the Standard since 1996, the thesis comparing, original Industry specific business planning software. And you could be working on trick, your plan within the next 15 to between masters and doctoral thesis, 30 minutes. when you order we email the software to you immediately upon processing your order so that you can get started right away! (Hard Copy, CD-ROM and Immediate Download) Based upon punctuation trick a Full Service 100 seat Bar/Tavern, featuring a sit down Lunch, Dinner menu, and between and doctoral thesis featuring Spirits, Beer, Wine and Special Events, ( Collecting cover charges). Punctuation? Easily edits to cover Sports Bars, Bar and nys ela rubric Grilles, Taverns ..etc.

While the operating environment will remain challenging, America’s 990,000 restaurants are expected to post record sales in 2014. According to the National Restaurant Association, Restaurant Industry sales are expected to essay punctuation, reach a record $683.4 billion in 2014 a 3.6 percent increase over 2013 and marking the fourth consecutive year that industry sales will have topped $600 billion. While the restaurant industry is 5 chapters expected to grow in 2014, operators will continue to face a range of challenges. The top challenges cited by restaurateurs vary by essay, industry segment, and david include food costs, the economy and health care reform. There is trick currently substantial pent-up demand for restaurant services, with 2 out of comparing and juliet, 5 consumers saying they are not using restaurant as often as they would like; with improving economic conditions that demand is likely to turn into sales in 2014. The Industry is tied directly to the health of the essay punctuation, U.S. Economy and essays consumer disposable income. The CBO anticipates that the current recession, which started in December 2007, ended in the second quarter of essay punctuation, 2009, making it the longest recession since World War II.

Such growth compares to a 2.6% real rate of decline during 2009, the depths of the recession. The swing in performance from difference between masters, 2009 to essay punctuation, 2010 was the widest since 1983, a period of david, 27 years. The increase in trick real GDP in masters 2010 primarily reflected positive contributions from essay, private inventory investment, exports, personal consumption expenditures (PCE), nonresidential fixed investment, and federal government spending. Severe economic downturns often sow the david hume, seeds of essay trick, robust recoveries. During a slump in economic activity, consumers defer purchases, especially for housing and durable goods, and businesses postpone capital spending and try to cut inventories. Once demand in buy uni essay the economy picks up, the disparity between the desired and essay actual stocks of capital assets and consumer durable goods widens quickly, and spending by consumers and businesses can accelerate rapidly. Although the rubric, CBO expects that the essay trick, current recovery will be spurred by that dynamic, in all likelihood, the recovery will also be dampened by buy uni essay, a number of factors. Those factors include slow wage and employment growth, high unemployment as well as a continued sluggish housing market. Current expectations by the CBO are for essay real GDP growth of 2.4% to as much as 3% in 2014 and buy uni essay as much as 4.1% in 2015. Essay Punctuation? ource: Congressional Budget Office Economic Projections and difference masters Revisions, Note 2014 is a conference board projection see, http://www.conference-board.org/data/usforecast.cfm. After accounting for essay punctuation trick a bigger tax bite and inflation, real disposable income rose just 0.7 percent in 2013, down from an statement romeo, average of 2.2 percent the preceding two years and a clear downshift from the 3.0 percent pace experienced during the last expansion.

Despite high unemployment, tax-restrained income growth, and low confidence, consumers still managed to modestly increase spending late last year. Real consumer spending grew at a solid 3.2 percent annualized rate in the fourth quarter of 2013, the fastest annual rate since late 2010. Employment growth is expected to essay punctuation, accelerate during the second half of 2014, with average monthly gains rising to more than 270,000 by late 2014. Real disposable income growth is expected to pick up to 2.8 percent in buy uni essay 2014 and 3.6 percent in 2015. With less uncertainty by businesses and essay trick investors as to tax policy this year and masters next and with rising expectations that split government in Washington will slow the explosion in government spending the economy looks poised for punctuation sustained growth as businesses and 5 chapters investors get back to the business of growing and expanding the bottom line. Commodity prices are easing, thanks to lower corn prices, and when corn prices decline it's cheaper for punctuation farmers to raise pigs and 5 chapters chickens and cattle. Essay Trick? While beef price relief is still a way off, many restaurateurs are expecting this to be a more profitable year.

Giving consumers what they want will be crucial for restaurant operators in 2014. As the recession has caused 8 out of 10 consumers to cut back on spending to some degree, it is more important than ever for operators to between and doctoral thesis, nudge those guests into patronizing their restaurants. For operators just getting started this may be the best time within the business cycle to essay punctuation, plan and david amazon open your new facility understanding that with interest rates still at all time low levels and marginal operators going out of essay punctuation trick, business you will have accounted for essays the marginal efficiencies necessary to not only survive against the competition but to thrive as we cycle once again into economic expansion. Alcohol Beverage Consumption Trends and Highlights: (Source: The Distilled Spirits Council and Demand Creation, Inc.) Current expectations are for essay a steady year .and expectations are for continuing solid growth . Demographics also point to continued growth. Thesis Comparing Romeo? A new generation is entering young adulthood and exhibiting the same receptivity to drinking that leading edge Baby Boomers did more than 30 years ago. And like the Baby Boom generation, their numbers are so great as to make their dominance in the market inevitable . Brand conscious and loyal to Brands that they like they consume across all categories of Alcohol beverages and will continue to drive growth in the Industry over the next decade. Starting a small business is always risky, and the chance of success is slim. According to the U.S. Small Business Administration, over 50% of small businesses fail in the first year and 95% fail within the first five years. Whether you are starting a new Bar, Lounge or Tavern. Are looking to raise additional capital to expand your currently profitable Bar, or looking to evaluate and value your Bar to sell, current statistics prove that you will do much better with a business plan than without.

According to Dunn and Bradstreet the primary reasons for failure vary, but all of the reasons come under the category of poor planning. You are a part of in the United States representing 4% of the U.S. Gross National Product in the most competitive Industry in the world. Your management decisions will decide whether your Business survives or thrives in the face of increased competition. The most important benefit of a business plan is that it sets the stage for the future of essay punctuation, your Bar as you want it to be positioned in the marketplace. A business plan will make it easy for your banker to take action as he/she gains insight into 5 chapters of dissertation, the details of your Business and the goals that you have outlined. Potential investors can review your plan and decide whether or not to make an investment based upon the risk.

You will benefit most as you study and gain detailed insight into your own operations. Updating and trick constantly reviewing your plan will give you more insight as both a manager and decision maker. TIME IS MONEY. We have estimated that it takes an average of 100 hours to research, and write a comprehensive business plan within any Industry. Creating and statement romeo compiling the five year financial plan and trick forecasts including 5 years of budgets, income statements, balance sheets, cash flow analysis, and key financial ratio analysis can take more than 20 hours of work by written, you or your accountant, before he/she sits down to explain it to you.

Shouldn't you know how your financial decisions impact the bottom line? . Now consider sitting down in front of essay, your computer to edit and fill in the details of an hume amazon, already written, researched and organized QuickPlan ® Bar Business plan with a proven track record of success, that has already raised millions of dollars in the marketplace. Not only will you save 100's of hours but you will know your Business by the numbers and be able to explain and defend your plan to essay punctuation, anyone, but you will have plotted a clear course to profitability for the next five years to 5 chapters, handle even the worst case scenario . Essay Trick? QuickPlan ® Bar is a 370 page comprehensive business plan based on buy uni essay, a full service 100 seat Bar/Tavern offering lunch and Dinner. Punctuation? Edits easily to cover all segments of the market place and includes a separate Cover Charge revenue line item for special events promotions. It includes hard copy and software for you to edit into your own. Then simply insert your copy into the three ring binder and essay rubric organize it with the pre-labeled index included. QuickPlan ® Bar Business Plan software. I ncludes a complete 10 page Employee Manual covering descriptions , wage policy, performance appraisals, etc., a 27 page Operations Manual including job descriptions, and a 20 page Bar Tender/ Bar back operations manual and par daily liquor inventory control. Trick? The Complete plan consists of a hard copy and software files of the following ; Before You Begin Checklist. Table of Contents. 20 11/12 Restaurant Industry Analysis. SBA Auto Forms, fill them in on your computer: requires Its FREE!

( PLEASE NOTE THAT WE HAVE ZEROED OUT THE ACTUAL OPERATION OF THE FINANCIALS REVIEW MATRIX , WHEN YOU PURCHASE THE PLAN IT IS COMPLETELY FILLED IN WITH THE ACTUAL OPERATION.) Five Year Forecast Matrix (Spreadsheet File); type in your assumptions and all of the following statements are immediately calculated. 46 pages; Years 1-5 by statement comparing romeo and juliet, month Operating Budgets. Years 1-5 by month Income Statements. Years 1-5 by month Balance Sheets. Years 1-5 by month Cash Flow Analysis. Trick? Years 1-5 Financial Ratio Analysis. Years 1-5 Break Even Analysis. Auto Generated Use of Proceeds. Five Year Summary Statements: Years 1-5 Operating budgets.

Years 1-5 Income Statements. Years 1-5 Balance Sheets. Years 1-5 Cash Flow Analysis. The assumption section asks for over 615 lines of assumptions, (easy to use, assumptions that don't apply to your operation just plug in a 0), including operating expense line items, balance sheet, working capital, and financing assumptions, the matrix even includes two financial calculators built in to give you copies of the amortization schedules for your financing assumptions: Hospitality Resources on regents essay, the Internet over 350 html links..(html file) to punctuation trick, all of the following categories on the Internet, (already in html, just point and click). Associations, Beverage Resources, Culinary, Free Newsletters, Government, Management resources, POS Vendors, Publications, Recipes, Recruiters, Restaurants and Chains, Restaurant Directories, Schools and Universities, Suppliers, and buy uni essay Technology. Created by Chuck Gohen of Restaurant Associates Northwest of Portland Oregon. Starting with the, before you sit down checklist , you will gather your information together to edit on your word processor, (Macintosh, Windows, DOS, etc. ) that information which does or does not apply to punctuation, your Bar/Tavern or organization. from your average ticket and menu, to inventory , taxes, and staffing . Fill in the details to make this your own comprehensive business plan. Pull up the statement romeo and juliet, Five Year Financial Forecaster Spreadsheet and insert your average ticket price for both Food and Beverage, ( Separate Wine, Beer, Spirits and Beverage calculators) , separate cover charge revenues for special events and line by essay punctuation, line as you fill in the assumptions you will see how to make your Bar a Profitable success! Print up your numbers with the comparing, new already formatted Quick Print feature, edit the text portion of punctuation, your plan on your word processor we recommend Word and require Excel, and david then simply insert your copy into the three ring binder and organize it with the pre-labeled indexes included.

MicroSoft™ Word™ and Excel™ or MicroSoft™ Office™ are required. The cost of this QuickPlan® Package, hard copy , cd-rom and trick immediate email download is $195.00 USD plus shipping and handling, also available in download only format for $145 USD . Not available in any store, to order call 1-800-417-7017. Order Now Call 1-800-417-7017. Buy Uni Essay? The following is a complete detailed outline of punctuation, QuickPlan® Bar; Executive Summary covering the Business Description, Industry Analysis, Marketing Strategy, Location and Operations, Management, and Financial Plan including Use of Proceeds, Exit/Collateral/Payback Strategy, and Conclusion. Business Description including History, Legal Form of the Business, Current Situation and 5 chapters Future goals. Industry Analysis including current Already Researched and Written Current 2013/14 Bar Industry Analysis includes current growth rates by Region and State 1996-2013. Detailed Alcohol Beverage Consumption Analysis for Beer, Wine and Spirits with Outlook and essay punctuation trick consumption trends(Separate Night Club Analysis included also). Buy Uni Essay? Operational Demographic Trends, and sector forecast through 2015 ., Local market segment for c ustomer profile, local competition, and business risks. Marketing Strategy including building and signage, sales strategy, customer service, advertising and promotion, Media Plan, Publicity Strategy, and Community Relations. Location and Operations covering Property and Facility, Licenses and Government Regulations, Utilities Requirements, Build-Out Estimates, Permits, Build-out Equipment, Furniture, Bar/Restaurant Equipment, Menu, Personnel/service, Procedures and Controls, Inventory, Ambiance and Entertainment.

Management covering key principals, managers and essay responsibilities. Financial Plan summary of provided five year pro romeo and juliet forma statements and assumptions, capital requirements, Use of Proceeds, Exit/Payback Strategy, and conclusion. Two Financial Matrixes now included , smaller Bar Tavern and Larger More Detailed Night Club Venue. Both Projected five year month-to-month financial statements matrixes generate the essay punctuation, following: ( PLEASE NOTE THAT WE HAVE ZEROED OUT THE ACTUAL OPERATION OF THE FINANCIALS REVIEW MATRIX , WHEN YOU PURCHASE THE PLAN IT IS COMPLETELY FILLED IN WITH THE ACTUAL OPERATION.) Worst Case Scenario projected five year month-to-month financial statements: Cash Flow Analysis.

Break Even Analysis. Financial Ratio Analysis. Industry Operations Comparison, your numbers vs the Industry for your business profile. Five Year Summaries of : Cash Flow Analysis. Realistic Case Scenario projected five year month-to-month financial statements: Cash Flow Analysis. Break Even Analysis. Financial Ratio Analysis. Industry Operations Comparison, your numbers vs the thesis, Industry for your business profile.

Five Year Summaries of essay, : Cash Flow Analysis. Best Case Scenario projected five year month-to-month financial statements: Cash Flow Analysis. Break Even Analysis. Financial Ratio Analysis. Industry Operations Comparison, your numbers vs the of dissertation, Industry for your business profile.

Five Year Summaries of : Cash Flow Analysis. Completely Detailed Starting Inventory Built in for essay all Categories. Masters? Bar Manual for trick you to edit into your own. Employee Manual for you to edit into your own. Operations Manual for you to edit into your own. Kitchen Managers Manual for you to edit in to your own. Statement Romeo And Juliet? Current Food Service Industry Analysis included. Small Business Administrations' 31 most asked questions and SBA/How to raise money. Hospitality Resources on the Internet over 350 html links.. Trick? (html file) to buy uni essay, all of the following categories on the Internet, (already in html, just point and essay trick click). Associations, Beverage Resources, Culinary, Free Newsletters, Government, Management resources, POS Vendors, Publications, Recipes, Recruiters, Restaurants and Chains, Restaurant Directories, Schools and Universities, Suppliers, and Technology. Created by Chuck Gohen of Restaurant Associates North West of Portland Oregon.

Hard copy with professionally printed indexes covering supporting documents for thesis comparing romeo and juliet your plan: Articles of Incorporation. Licenses and Permits. Make your first impression count and concentrate on getting your Bar open! Order Now Call 1-800-417-7017. MicroSoft® Word and MicroSoft® Excel are Registered trademarks of the essay, MicroSoft® Corportion. Send mail to webmaster@quickplan.com with questions or comments about nys ela essay rubric, this web site. Copyright © 1996-20 14 Demand Creation, Inc. Products that Empower.

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Free Sample Retail Business Plan Store Template. To Help you Succeed In Business. A good retail business plan gives the retail firm a pathway to profit. Trick? This free sample business plan retail store guide is designed to help an statement, owner-manager work up a sound business plan. To profit in business, you need to consider the following questions: What business am I in? What goods do I sell? Where is my market?

Who will buy? Who is my competition? What is my sales strategy? What merchandising methods will I use? How much money is needed to operate my store? How will I get the work done? What management controls are needed? How can they be carried out? When should I revise my plan?

Where can I go for help? As the owner-manager, you have to answer these questions to draw up your business plan. The pages of this Guide are a combination of essay trick, text and of dissertation suggested analysis so that you can organize the information you gather from trick, research to develop your plan, giving you a progression from regents essay rubric, a common sense starting point to a profitable ending point. The success of your retail store business depends largely upon the decisions you make. Essay? A business plan allocates resources and measures the results of your actions, helping you set realistic goals and buy uni essay make logical decisions. You may be thinking, Why should I spend my time drawing up a business plan?

What's in it for me? If you've never worked out a plan, you are right in essay punctuation trick wanting to hear about the possible benefits before you do the work. Remember first that the lack of 5 chapters of dissertation, planning leaves you poorly equipped to essay punctuation trick, anticipate future decisions and actions you must make or take to run your business successfully. Nys Ela Regents Rubric? A business plan Gives you a path to trick, follow. A plan with goals and rubric action steps allows you to guide your business through turbulent often unforeseen economic conditions. A retail plan shows your banker the condition and direction of your business so that your business can be more favorably considered for a loan because of the banker's insight into your situation. A plan can tell your sales personnel, suppliers, and others about your operations and goals. A plan can help you develop as a manager.

It can give you practice in trick thinking and figuring out problems about competitive conditions, promotional opportunities and situations that are good or bad for your business. Such practice over a period of difference and doctoral thesis, time can help increase an essay trick, owner-manager's ability to make judgments. A second plan tells you what to do and how to do it to achieve the goals you have set for your business. In making your business plan, the first question to consider is: What business am I really in? At first reading, this question may seem silly.

If there is one thing I know, you say to yourself, it is what business I'm in. Hold on and think. Some owner-managers have gone broke and others have wasted their savings because they did not define their businesses in detail. Actually they were confused about what business they were in. Look at an example. Mr. Jet maintained a dock and sold and rented boats. He thought he was in the marina business.

But when he got into trouble and asked for outside help, he learned that he was not necessarily in the marina business. He was in several businesses. He was in the restaurant business with a dockside cafe, serving meals to boating parties. He was in the real estate business, buying and selling lots. He was in boat repair business, buying parts and hiring a mechanic as demand rose. Mr.

Jet was trying to be too many things and couldn't decide which venture to between masters and doctoral thesis, put money into and how much return to expect. What slim resources he had were fragmented. Before he could make a profit on his sales and trick a return on his investment, Mr. Jet had to decide what business he really was in romeo and juliet and concentrate on essay punctuation trick, it. After much study, he realized that he should stick to thesis statement romeo and juliet, the marina format, buying, selling, and servicing boats. Decide what business you are in and write it down - define your business. To help you decide, think of essay, answers to nys ela regents essay, questions like: What do you buy? What do you sell?

Which of your lines of essay trick, goods yields the greatest profit? What do people ask you for? What is nys ela essay it that you are trying to do better or more of or differently from your competitors? Write it down in detail. Retail Business Marketing. When you have decided what business you are in, you are ready to essay punctuation, consider another important part of your business plan. Marketing. Successful marketing starts with the owner-manager.

You have to know the merchandise you sell and the wishes and wants of your customers you can appeal to. Difference Between And Doctoral? The objective is to move the punctuation trick stock off the shelves and display racks at the right price and statement comparing and juliet bring in sales dollars. The text and suggested working papers that follow are designed to essay trick, help you work out a marketing plan for your store. Determining the Sales Potential store. In retail business, your sales potential depends on location. Like a tree, a store has to draw its nourishment from the area around it.

The following questions should help you work through the problem of selecting a profitable location. In what part of the city or town will you locate? In the downtown business section? In the area right next to thesis statement comparing and juliet, the downtown business area? In a residential section of the town? On the highway outside of essay trick, town? In a suburban shopping center? On a worksheet, write where you plan to locate and give your reasons why you chose that particular location. Now consider these questions that will help you narrow down a place in buy uni essay your location area. What is the competition in punctuation trick the area you have picked? How many of the stores look prosperous?

How many look as though they are barely getting by? How many similar stores went out of business in this area last year? How many new stores opened up in comparing and juliet the last year? What price line does competition carry? Which store or stores in the area will be your biggest competitors? Again, write down the reasons for your opinions. Also write out an analysis of the area's economic base and give the reason for your opinion. Is the area in which you plan to essay punctuation trick, locate supported by a strong economic base? For example, are nearby industries working full time?

Only part time? Did any industries go out of buy uni essay, business in the past several months? Are new industries scheduled to open in the next several months? When you find a store building that seems to be what you need, answer the following questions: Is the neighborhood starting to trick, get run down?

Is the neighborhood new and on the way up? (The local Chamber of buy uni essay, Commerce may have census data for your area. Census Tracts on Population, published by essay, the Bureau of Census, may be useful. Other sources on such marketing statistics are trade associations and buy uni essay directories). Are there any super highways or through-ways planned for the neighborhood? Is street traffic fairly heavy all day? How close is the building to bus lines and punctuation trick other transportation? Are there adequate parking spaces convenient to statement and juliet, your store? Are the sidewalks in essay punctuation trick good repair (you may have to repair them)? is the street lighting good? Is your store on essay rubric, the sunny side of the street? What is the occupancy history of this store building?

Does the store have a reputation for failures? (Have stores opened and closed after a short time)? Why have other businesses failed in this location? What is the physical condition of the store? What service does the landlord provide? What are the terms of the lease?

How much rent must you pay each month? Estimate the gross annual sales you expect in this store location. When you think you have finally solved the essay trick retail site location question, ask your banker to recommend people who know most about location in your line of business. Essays Amazon? Contact these people and essay punctuation listen to their advice and opinions, weigh what they say, then decide. Retail Business Plan: Attracting Customers. When you have a location in mind, you should work through another aspect of marketing. How will you attract customers to your store? How will you pull business away from your competition? It is in working with this aspect of marketing that many retailers find competitive advantages. The ideas that they develop are as good as and often better than those that large companies develop. The work blocks that follow are designed to help you think about 5 chapters of dissertation, image, pricing, customer service policies, and advertising.

A store has an image whether or not the owner is aware of it. For example, throw some merchandise onto shelves and onto display tables in a dirty, dimly lit store and you've got an image. Essay Punctuation? Shoppers think of it as a dirty, junky store and avoid coming into it. Your image should be concrete enough to promote in your advertising and other promotional activities. For example, home-cooked food might be the image of a small restaurant.

Write out on of dissertation, a worksheet the essay punctuation trick image that you want shoppers and customers to have of your store. Value received is the key to pricing. And Juliet? The only way a store can have low prices is to sell low-priced merchandise. Thus, what you do about the trick prices you charge depends on the lines of written on respect, merchandise you buy and sell. It depends also on what your competition charges for essay, these lines of merchandise. Your answers to between thesis, the following questions should help you to decide what to do about pricing. In what price ranges are your line of merchandise sold. High _____ , Medium _________, or Low _____? Will you sell for punctuation trick, cash only?

What services will you offer to justify your prices if they are higher than your competitor's prices? If you offer credit, will your price have to be higher than if all sales are for cash? The credit costs have to come from somewhere. Plan for them. If you use credit card systems, what will it cost you? Will you have to add to your prices to difference masters and doctoral, absorb this cost.

Customer Service Policies in a Retail store. The service you provide your customers may be free to them, but you pay for it. For example, if you provide free parking, you pay for essay punctuation, your own parking lot or pick up your part of the cost of a lot you share with other retailers. Make a list of the services that your competitors offer and estimate the cost of each service. How many of these services will you have to hume amazon, provide just to be competitive? Are there other services that would attract customers but that competitors are not offering? If so, what are your estimates of the cost of trick, such services?

Now list all the buy uni essay services you plan to offer and the estimated costs. Total this expense and figure out how you can include those added costs in your prices without pricing your merchandise out of the market. Advertising was saved until the punctuation last because you have to have something to say before advertising can be effective. When you have an image, price range, and customer services, you are ready to tell prospective customers why they should shop in your store. When the money you can spend for advertising is limited, it is vital that your advertising be on david hume, target. Before you think about how much money you can afford for advertising, take time to determine what jobs you want to do for essay trick, your store. List what makes your store different from your competitors. Amazon? List the facts about your store and punctuation trick its merchandise that your advertising should tell shoppers and prospective customers. When you have these facts listed and in hand, you are ready to think about the and juliet form your advertising should take and its cost. Ask the local media (newspapers, radio and television, and printers of direct mail pieces) for essay punctuation trick, information about the 5 chapters of dissertation services and results they offer for your money.

How you spend advertising money is essay punctuation trick your decision, but don't fall into the trap that snares many advertisers who have little or no experience with advertising copy and essays on respect media selection. Advertising is essay punctuation trick a profession. Don't spend a lot of essays written, money on advertising without getting professional advice on what kind and how much advertising your store needs. The following work sheet can be useful in determining what advertising is needed to sell your strong points to prospective customers. When you have a figure on what your advertising for the next twelve months will cost, check it against what similar stores spend. Advertising expense is one of the operating ratios (expenses as a percentage of sales) that trade associations and other organizations gather.

If your estimated cost for essay trick, advertising is substantially higher than this average for david, your line of merchandise, take a second look. Punctuation? No single expense item should be allowed to get way out of line if you want to thesis statement comparing, make a profit. Punctuation? Your task in of dissertation determining how much to spend for advertising comes down to essay, the question, How much can I afford to spend and david essays amazon still do the job that needs to be done? To complete your work on marketing, you need to think about punctuation, what you want to comparing romeo, happen after prospects get inside your store. Your goal is to move stock off your shelves and displays at a profit and satisfy your customers. Essay Punctuation? You want repeat customers and money in your cash register. At this point, if you have decided to sell for essays written on respect, cash only, take a second look at punctuation trick your decision. Don't overlook the fact that Americans like to buy on of dissertation, credit. Often a credit card, or other system of essay trick, credit and collections, is needed to attract and hold customers. Customers will have more buying confidence and be more comfortable in your store if they know they can afford to buy.

Credit makes this possible. To encourage people to buy, self-service stores rely on layout, attractive displays, signs and clearly marked prices on the items offered for sale. Other stores combine these techniques with personal selling. List the display counters, racks, special equipment (something peculiar to your business like a frozen food display bin or a machine to measure and buy uni essay cut cloth), and other fixtures. Figure the cost of all fixtures and equipment by listing them on a worksheet as follows: Type of equipment Number X Unit Cost = Cost.

Draw several layouts of your store and attach the layout that suits you to the cost worksheet. Determine how many signs you may need for punctuation, a twelve month operation and buy uni essay estimate that cost also. If your store is a combination of self-service and personal selling, how many sales persons and cashiers will you need? Estimate, I will need ________ sales persons at $ ________ each week (include payroll taxes and insurance in this salaries cost). In a year, salaries will cost: _________. Personal attention to customers is one strong point that a store can use as a competitive tool. Punctuation? You want to emphasize in training employees that everyone has to pitch in and get the of dissertation job done. Customers are not interested in job descriptions, but they are interested in being served promptly and courteously. Nothing is more frustrating to a customer than being ignored by an employee.

Decide what training you will give your sales people in the techniques of essay punctuation, how to greet customers, show merchandise, suggest other items, and handle customer needs and complaints. When buying merchandise for resale, you need to answer questions such as: Who sells the line to retailers? Is it sold by the manufacturer directly or through wholesalers and distributors? What delivery service can you get and must you pay shipping charges? What are the terms of buying?

Can you get credit? How quickly can the vendor deliver fill-in orders? You should establish a source of supply on acceptable terms for essays, each line of merchandise and estimate a plan for purchasing as follows: Name of essay, Item / Name of difference between and doctoral thesis, Supplier / Address of trick, Supplier / Discount Offered / Delivery Time(1) / Freight Costs(2) / Fill-in Policy(3) (1) How many days or weeks does it take the supplier to deliver the between masters thesis merchandise to essay trick, your store. (2) Who pays? You, the buyer? The supplier? Freight or transportation costs are a big expense item. (3) What is the supplier's policy on fill-in orders? That is, do you have to buy a gross, a dozen, or will the supplier ship only two or three items?

How long does it take for the delivery to get into your store? Often shoppers leave without buying because the 5 chapters of dissertation store did not have the items they wanted or the sizes and colors were wrong. Essay Punctuation? Stock control, combined with suppliers whose policies on fill-in orders are favorable to you, provides a way to reduce walkouts. The type of system you use to keep informed about your stock, or inventory, depends on your line of merchandise and the delivery dates provided by your suppliers. Your stock control system should enable you to hume essays amazon, determine what needs to punctuation, be ordered on the basis of: (1) what is on hand, (2) what is on buy uni essay, order, and (3) what has been sold. Some trade associations and suppliers provide systems to members and customers, otherwise your accountant can set up a system that is punctuation best for 5 chapters, your business. Inventory control is based upon either a perpetual or a periodic method of accounting that involves cost considerations as well as stock control. When you have decided what system you will use to control stock, estimate its cost.

You may not need an essay punctuation trick, extensive (and expensive) control system because you do not need the detailed information such a system collects. The system must justify its costs or you will just waste money and 5 chapters of dissertation time on punctuation trick, a useless effort. When an of dissertation, owner-manager buys reasonably well, you can expect to essay punctuation, turnover stock several times a year. Essay? For example, the stock in a small camera shop should turnover four times to four and essay trick a half times a year. What is the average stock turnover per year of your line of merchandise? How many times do you expect your stock to turnover? List the reasons for your estimate.

In a retail store, behind-the-scenes work consists of the receiving of hume, merchandise, preparing it for display, maintaining display counters and shelves, and keeping the essay punctuation store clean and attractive to customers. The following analytical list will help you decided what to do and the cost of those actions. First list the equipment (for example a marking machine for pricing, shelves, a cash register) you will need for: (1) receiving merchandise (2) preparing merchandise for display, (3) maintaining display counters and shelves, and (4) keeping the store clean. Next list the supplies you will need for a year, for example, brooms, price tags, and business forms. Use this format to figure these costs: Name of Equip./Supplies | Quantity X Unit Cost = Cost. Who will do the back-room work and the cleaning that is needed to make a smooth operation in the store?

If you do it yourself, how many hours a week will it take you? Will you do these chores after closing? If you use employees, what will they cost? On a worksheet describe how you plan to 5 chapters, handle these tasks. For example: Back-room work will be done by one employee during the slack sales times of the essay punctuation trick day. I estimate that the employee will spend _______ hours per of dissertation, week on essay, these tasks and will cost ________ (number of essays amazon, hours times hourly wages) per week and essay punctuation _____ per 5 chapters of dissertation, year. I will need ________ square feet of space for the back-room operation.

This space will cost _______ per square foot or a total of ________ per month. List and essay trick analyze all expense items in the same manner. Examples are utilities, office help, insurance, telephone, postage, accountant, payroll taxes, and buy uni essay licenses or other local taxes. If you plan to essay punctuation trick, hire others to help manage, analyze these salaries. Put Your Plan Into Dollars. At this point, take some time to think about what your business plan means in terms of dollars. This section is designed to of dissertation, help you put your plan into dollars.

The first question concerns the source of dollars. After your initial capital investments in essay a retail store, the main source of money is sales. What sales volume do you expect to buy uni essay, do in the first twelve months? Write your estimate here ________, and justify your estimate. List the essay punctuation following estimated start-up costs: Fixtures and buy uni essay equipment* ______. Starting inventory ______.

Decorating and essay remodeling ______. Installation of equipment ______. Deposits for utilities ______. Legal and professional fees ______. Licenses and permits ______. Advertising for the opening ______. Accounts receivable ______. Operating cash ______.

*Transfer your figures from essay rubric, previous worksheets. Whether you have the trick funds (say in savings) or borrow the money, your new business will have to written on respect, pay back start-up costs. Keep this fact in mind as you work on estimating expenses and on other financial aspects of your plan. In connection with annual sales volume you need to punctuation trick, think about expenses. If, for example, you plan to do sales amounting to $100,000, what will it cost you to between masters and doctoral thesis, do this amount of essay trick, business? How much profit will you make? A business must make a profit or close. The following exercise will help you to essay, make an essay punctuation, estimate of your expenses. To do this exercise you need to know the between masters thesis total cost of goods sold for your line of merchandise for the period (month or year) that you are analyzing. Cost of goods sold is expressed as a percentage of sales and is called an essay punctuation trick, operating ratio. Nys Ela Regents Essay? Check with your trade association to essay punctuation, get the operating ratios for your business's.

The following is the format for an Income Statement with operating ratios substituted for dollar amounts. Summary of Operating Ratios. of 250 high Profit Hardware Stores. Cost of Goods Sold -64.92. Payroll and other employee expenses16.23. Office supplies and postage0.40. Telephone and telegraph0.24. Taxes (other than real estate and payroll) 0.46. Depreciation (other than real estate)0.57. Legal and accounting expenses0.31.

Dues and 5 chapters subscription0.08. Travel, buying, and entertainment0.19. Total operating expense -26.33. Net operating profit 8.75. Other income 1.65. Net profit before income taxes10.40.

Now using your operating ratio for cost of goods sold and your estimated Sales Revenue, you can breakdown your expenses by substituting your ratios and punctuation trick dollar amounts in the Income Statement. Notice that Gross Margin must be large enough to provide for your expenses and profit. and continue to fill out the entire Income Statement. Work out statements monthly or for the year. A budget helps you to see the dollar amount of your expected revenue and expenses each month. Then from month to month the question is: Will sales bring in enough money to pay for the store's bills? The owner-manager must prepare for the financial peaks and valleys of the business cycle. A cash forecast is a management tool that can eliminate much of the anxiety that can plague you if your sales go through lean months. Use the following format. Cost of Goods Sold -64.92. Payroll and other employee expenses16.23.

Office supplies and postage0.40. Telephone and telegraph0.24. Taxes (other than real-estate and payroll) 0.46. Depreciation (other than real estate)0.57. Legal and accounting expenses0.31. Dues and subscription0.08. Travel, buying, and statement romeo and juliet entertainment0.19. Total operating expense -26.33. Net operating profit 8.75.

Other income 1.65. Net profit before income taxes10.40. Now using your operating ratio for essay, cost of goods sold and your estimated Sales Revenue, you can breakdown your expenses by substituting your ratios and dollar amounts in the Income Statement. Notice that Gross Margin must be large enough to provide for on respect, your expenses and profit. A budget helps you to see the dollar amount of your expected revenue and expenses each month. Then from essay, month to month the question is: Will sales bring in enough money to thesis romeo, pay for the store's bills? The owner-manager must prepare for essay punctuation, the financial peaks and valleys of the business cycle. A cash forecast is a management tool that can eliminate much of the anxiety that can plague you if your sales go through lean months.

Use the following format. Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total. (Start of Month) _______________ ___ ___ ___. (Start of Month) _______________ ___ ___ ___. (add (1) and essays (2) _______________ ___ ___ ___. (4) Expected Accounts. Receivable _______________ ___ ___ ___. Expected _______________ ___ ___ ___. (6) Total Receipts. (add (4) and (5)) _______________ ___ ___ ___. (7) Total Cash and.

and (6) _______________ ___ ___ ___. (8) All Disbursements. (for month) _______________ ___ ___ ___. (9) Cash Balance at end of essay punctuation, Month. in Bank Account and Petty Cash. (subtract (8) from (7)* _______________ ___ ___ ___. *This balance is your starting figure for masters, the next month.

Is Additional Money Needed? Suppose at this point that your business needs more money than can be generated by present sales. What do you do? If your business has great potential or is in good financial condition, as shown by essay punctuation, its balance sheet, you will borrow money (from a bank most likely) to keep the business operating during start-up and slow sales periods. The loan can be repaid during the fat sales months when sales are greater than expenses. Adequate working capital is needed for success and survival; but cash on hand (or the lack of of dissertation, it) is not necessarily an essay punctuation trick, indication that the business is in bad financial shape. A lender will look at statement and juliet your balance sheet to see the punctuation trick business's Net Worth of which cash and difference masters cash flow are only a part. The balance sheet statement shows a business's Net Worth (financial position) at a given point in time, say at the close of business at the end of the month or at the end of the year. Free Retail Business Plan How To.

Even if you do not need to borrow money you may want to show your plan and balance sheet to your banker. It is never too early to build good relations and credibility (trust) with your banker. Let your banker know that you are a manager who knows where you want to go rather than someone who merely hopes to succeed. To make your plan work you need feedback. For example, the year-end profit and loss (income) statement shows whether your business made a profit or took a loss for the past twelve months. Don't wait twelve months for the score. To keep your plan on target you need readings at frequent intervals. An income statement compiled at the end of each month or at the end of each quarter is one type of frequent feedback. Also you must set up management controls that help you insure that the punctuation trick right things are done each day and week. Written On Respect? Organization is punctuation trick needed because you as the 5 chapters owner-manager cannot do all the work. You must delegate work, responsibility, and authority.

The record keeping systems should be set up before the store opens. After you're in business it is too late. The control system that you set up should give you information about stock, sales, receipts and essay trick disbursement. The simpler the thesis romeo and juliet accounting control system, the better. Its purpose is to essay punctuation trick, give you current useful information. You need facts that expose trouble spots.

Outside advisers, such as accountants can help. The purpose of controlling stock is to provide maximum service to your customers. Your aim should be to achieve a high turnover rate on your inventory. The fewer dollars you tie up in stock, the better. In a store, stock control helps the owner-manager offer customers a balanced assortment and enables you to determine what needs ordering on the basis of (1) what is on hand, (2) what is on order, and (3) what has been sold. When setting up inventory controls, keep in thesis and juliet mind that the essay trick cost of the stock is not your only cost. There are inventory costs, such as the cost of hume, purchasing, the cost of keeping stock control records, and the cost of receiving and storing stock. In a store, sales slips and punctuation trick cash register tapes give the owner-manager feedback at the end of each day.

To keep on top of sales, you need answers to questions, such as: How many sales were made? What was the dollar amount? What were the best selling products? At what price? What credit terms were given to customers?

Break out your receipts into receivables (money still owned such as a charge sale) and cash. You know how much credit you have given, how much more you can give, and how much cash you have with which to operate. Your management controls should also give you information about the thesis statement comparing and juliet dollars your company pays out. In checking on essay punctuation trick, your bills, you do not want to be penny-wise and difference between masters and doctoral pound-foolish. You should pay bills on time to take advantage of trick, supplier discounts. Your review systems should also give you the opportunity to make judgments on of dissertation, the use of the funds. In this manner, you can be on top of essay punctuation trick, emergencies as well as routine situations. Your system should also keep you aware that tax monies, such as payroll income tax deductions, must be set aside and paid out at the proper time. Break-even analysis is a management control device that approximates how much you must sell in order to cover your costs with no profit and no loss. Of Dissertation? Profit comes after break-even.

Profit depends on sales volume, selling price, and costs. Break-even analysis helps you to essay, estimate what a change in one or more of these factories will do to your profit. To figure a break-even point, fixed costs (like rent) must be separated from amazon, variable costs (like the essay punctuation trick cost of goods sold) . The break-even formula is: Break-even point (in sales dollars) = Total fixed costs. . Total variable costs. . 5 Chapters? Corresponding sales volume. Stop when you have worked out your break-even point. Whether the break-even point looks realistic or way off base, it is time to make sure that your plan is workable. Take time to re-examine your plan before you back it with money.

If the plan is not workable, better to learn it now than to realize six months down the road that you are pouring money into a losing venture. In reviewing your plan, look at the cost figures you drew up when you broke down your expenses for the year (operating ratios on the income statement). If any of your cost items are too high or too low, change them. Essay Punctuation Trick? You can write your changes above or below your original entries on david, the worksheet. When you finish making your adjustments, you will have a revised projected statement of sales and expenses. With your revised figures, work out a revised break-even analysis. Whether the new break-even point looks good or bad, take one more precaution. Show your plan to punctuation, someone who has not been involved in working out the nys ela regents essay rubric details with you.

Get an impartial. Essay Punctuation? knowledgeable second opinion. Your banker, or other advisor may see weaknesses that failed to appear as you went over 5 chapters the plan details. These experts may see strong points that your plan should emphasize. Put Your Plan Into Action. When your plan is as thorough and accurate as possible you are ready to essay punctuation trick, put it into action. Keep in mind that action is the difference between a plan and a dream. Nys Ela Essay? If a plan is not acted upon, it is of no more value than a wishful dream.

A successful owner-manager does not stop after gathering information and drawing up a business plan, as you have done in working through this Guide. use the essay plan. At this point, look back over your plan. On Respect? Look for things that must be done to essay trick, put your plan into action. Essays Written On Respect? What needs to be done will depend on your situation and goals. For example, if your business plan calls for essay trick, an increase in sales, you may have to provide more funds for this expansion. Have you more money to put into this business?

Do you borrow from nys ela essay rubric, friends and essay punctuation trick relatives? From your bank? From your suppliers (through credit terms?) If you are starting a new business, one action may be to get a loan for fixtures, stock, employee salaries, and buy uni essay other expenses. Another action will be to trick, find and to hire capable employees. Now make a list of things that must be done to put your plan into action. Give each item a date so that it can be done at the appropriate time. To put my plan into action, I must: 1. Do (action) _________ By _________(date) Once you put your plan into 5 chapters of dissertation action, look out for punctuation trick, changes.

They can cripple the best business no matter how well planned. Stay on top of changing conditions and adjust your business plan accordingly. Sometimes the change is within your company. For example, several of your sales persons may quit. Sometimes the change is with the customers whose desires and tastes shift and buy uni essay change or refuse to change. Sometimes the change is technological as when products are created and marketed. In order to adjust your plan to account for punctuation trick, such changes, you the owner-manager, must: Be alert to the changes that come about in your line of business, in your market, and in your customers.

Check your plan against these changes. Determine what revisions, if any, are needed in the business plan. The method you use to difference and doctoral, keep your plan current so that your business can weather the changing forces of the market place is up to essay trick, you. Read trade and business papers and essays written on respect magazines and review your plan periodically. Essay Punctuation Trick? Once each month or every other month, go over your plan to see whether or not it needs adjusting.

Certainly you will have more accurate dollar amounts to work with after you have been in business for a time. Make revisions and statement comparing romeo and juliet put them into action. You must be constantly updating and trick improving. A good business plan must evolve from experience and the best current information. A good business plan is good business. Other Topics in the 'Staring a Business' Section. Business Idea Feasibility Study Starting a Business Checklist Starting a Business Basics What Business to Start Starting the Business Buying a Going Business Buying a Franchise Managing Your Business Special Requirements Making the Decision Business Plan Developing a Business Plan Sample Business Plan Planning a Business Planning a Service Business Planning a Home Business Planning a Retail Business Planning a Construction Business Planning a Manufacturing Company Starting a Small Business FAQ The Legal Structure Finding New Products How to buy uni essay, Borrow Money Basics of Patents Raising Venture Capital Money Making Money With a New Idea Entering Into a Partnership Basics of Retailing Shopping Center Location Deciding on a Store Location Franchise Business Checklist Selecting a Franchise Business. Sidebar: you are invited to trick, visit our car insurance information section featuring a list of articles that may save you hundreds of dollars on your motor vehicles quotes. In full coverage auto insurance you'll discover helpful tips to getting cheap quotes. For information on how to get cheaper quotes on difference, shorter terms see one month car insurance and also short term car insurance. For first time drivers information see cheap car insurance for new drivers.

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5.0 Marketing Strategy and punctuation trick, Implementation. THR will position itself as the premier home-style restaurant in the Benbrook suburb of Fort Worth, Texas. We will do this by providing quality home style meals, prepared with quality ingredients at a reasonable prices. Customers will enjoy the quaint surroundings inside with the wood tables and checkered table cloths. Our restaurant will provide a relaxed atmosphere and thesis comparing and juliet, when customers walk in they will be greeted by warm smiles and greeted just as they were arriving home. The chains have tried to create home-style restaurants but where they have failed is in the personal aspect of the business. The POS system known as “The Expediter” used to monitor inventories and time meals has replaced one of the most important aspects of a restaurant – the friendliness of the punctuation trick, staff! And in light of this, a handful of chain restaurants are beta testing self-pay tables! Our customers will enjoy our standard menu fare, along with seasonal menus so that we can better take advantage of cost savings and stay current with some of the food industry trends. At THR we plan to be the difference between, premier restaurant to work for essay punctuation as well. We believe that the restaurant industry is hume, a great place to begin one’s career or pursue full-time.

In fact, according to the Restaurant Association, nearly half of all adults have worked in the restaurant industry at some point during their lives, and more than one out of four adults got their first job experience in a restaurant. At THR we believe that our restaurant will provide job opportunities both for punctuation the entry level applicant was well as for the part-time worker searching for flexibly in job hours. We will pay our employees a competitive salary and believe we can do so by meticulously keeping our records, including daily review of the Prime Cost Report, and 5 chapters of dissertation, utilize Cost Accounting Systems, to prevent inventory shortfalls. We will be proactive with our employees by scheduling regular performance reviews, and provide bonuses and other incentives to motivate our staff. We will also provide our employees with the most current training programs regarding safe food handling, and worker protection. (Additional information regarding our employees is explained in trick Section 6.1 which follows). THR will also remain current with current industry marketing tends.

In addition to a website with our menu, map and buy uni essay, driving directions, we will also have a Facebook page and punctuation, utilize other social media such as Twitter. Thesis Comparing Romeo? We will team up with Groupon and essay trick, Yelp. We will offer a loyalty club and birthday club which recent reports indicate increases earnings as much as 15%. Prime location with easy access from Interstate 30 Exceptional staff with the can do attitude. Combined 25 years in the restaurant industry Because owner has catering industry experience, he already has established a customer market and approved vendors Due to our small size, we believe we can provide exceptional quality by hand selecting our market specials when compared to our larger corporate competitors The same concept holds true in our staffing requirements, by hand selecting our employees we will strive to offer unsurpassed service when compared to our larger competitors. Recruiting and retaining quality employees Tight margins will allow little wiggle room for error. Little barriers to entry allows for immediate business opportunities Offer additional catering services. Government mandates (restaurant operation, food safety, and worker protection at essays written the federal level and health, sanitation, safety, fire at the local level) Rising operating costs Building/maintaining sales volume Supermarkets and convenience stores Consumers that believe that meals at home are healthier than those prepared in trick restaurants. Strategy: Be the Benbrook area’s premier Home-Style Food Restaurant in Customer Satisfaction.

Tactics: First create awareness-- our signage on the front of thesis statement comparing and juliet, restaurant will bring customers to us and punctuation trick, once inside, we will immediately acknowledge the customer with the warmest and most sincere greeting and begin the service process anticipating repeat customers. Programs: Provide employee training on customer service and retention; offer ongoing training programs for employees keeping them current on industry trends and food safety. Buy Uni Essay? Keep track of employee’s progress through performance reviews and essay trick, offer employees incentives attracting and retailing customers. Employ Mystery Shoppers. Comparing Romeo? Employ the punctuation, use of surveys both at buy uni essay the table and online. 5.3 Unique Selling Proposition (USP)

THR will be able to offer home-style meals for a reasonable price in a comfortable ‘home-like’ setting. The average check price is expected to be between $8-$15 which appears in trick line with industry standards below $25.00 (First Research). Because of our current expertise with vendors, and our excellent credit, we can negotiate better credit terms than say someone brand new starting a restaurant. We will also be able to 5 chapters, keep our menu reasonably priced by essay trick offering menu items that take advantage of seasonal produce further reducing price. Finally we will keep our prices in buy uni essay check by meticulous monitoring of our controllable expenses – keeping close eye on essay trick our Prime Cost Report and Inventory. By initially employing family members who will work for lower and reduced wagers, for thesis comparing romeo example, we can further reduce our controllable expenses. THR’s competitive edge is in its people. We truly believe that your business is essay, not only essays on respect, as good as your products (meals) but the essay trick, quality of your staff as well. Our staff is a reflection of us. Initially, we intend to employ our family members who will work for lower and reduced wages.

Our long term goal is to hire team members that are truly hand selected and have the same honest to goodness family values we do. And unlike our big chain competitors, because of our lean size, we can turn on a dime when economically pushed and make changes quickly allowing us to be proactive. Hume Essays Amazon? (Whereas our corporate competitors have to adhere more closely to their company policies thus impeding their reaction time) 5.5 Marketing Strategy and Positioning. We realize the essay trick, success of THR will have to be achieved by thesis statement comparing doing more that serving great food, and providing friendly service. We will utilize a marketing plan to build customer traffic. At THR we will continually strive to win more customers by essay trick being proactive rather than reactive in essays our marketing efforts and stay current with popular industry trends.

We will achieve these goals by using the following: Database: We will begin our campaign by punctuation marketing to our existing database of customers. 5 Chapters? We will email fliers announcing our grand opening. We will continually update our database by essay providing a fishbowl for business cards in masters and doctoral thesis the lobby and offer a weekly or monthly drawing. Loyalty Program/Birthday Program. THR will offer a birthday/loyalty club proving a complimentary hamburger or chicken sandwich or wrap to the for the birthday person. Punctuation? A recent report from the National Restaurant Association explained how this simple technique can increase revenues as much as 15% due to repeat business. Between Thesis? Our restaurant team will also be active in the local community and we plan to take an active role by participating, sponsoring, and donating to local churches, sports clubs or teams in the market area.

We will also strive to develop rapport with local business as a quick, comfortable lunch choice. In the future, we plan on establishing a marketing campaign to call on the local business in essay punctuation trick the market area, deliver samples, and nys ela essay, encourage them to consider our restaurant as the restaurant of choice for their next business luncheon. THR will be the premier home-style dining restaurant in punctuation western Fort Worth. We will offer reasonably priced meals, in a warm, relaxed and comfortable setting. On Respect? We have a wide selection on our menu and also have menu options for lighter fare as well as a children’s menu. We are open 7 days a week and punctuation trick, unlike our chain competitors, our servers won’t try to be your best friend our rush you thought your meal. Our name says it all “Traditional Home-Style Restaurant - - honest to goodness food served to hume essays amazon, you by honest to essay, goodness people!” At THR, cost accounting is important, since the profitability of individual dishes can vary significantly and will initially determine the cost of the menu items. We will take advantage of thesis statement romeo, our excellent credit terms with our suppliers and will also update our menu to take advantage of seasonality for example in local produce items. We will also closely monitor the Prime Cost Report which focuses on the controllable expenses of punctuation trick, Cost of Goods Sold and Labor.

As a new start-up we can currently control employee cost by hiring family members who will work for low and reduced wages. 5.5.3 Promotion and essays on respect, Advertising Strategy. Location- The restaurant will be located in a strip center at essay the busy intersection of of dissertation, Cherry road and Camp Bowie. With easy access to Interstate 30 (less than ? mile south) and located on the “going home side” (Western Corner) of the intersection. We will have Signage on the West Roads Shopping Plaza as well as signage over our entrance Word of Mouth – We already have a database of existing catering customers and will rely heavily on this method to punctuation, attract and grow new business. Participate with Costco as Small Business of the essay rubric, Month – We will leave our menu, a fishbowl for business cards and a small ‘homey’ display with the retailer announcing us as new entrants in the local restaurant arena. Direct Mail - Bulk mailing either directly to potential customers or by including a postcard in essay a value-pack-type mailing. Event Marketing -We plan on joining our local chamber of essays written on respect, commerce and utilizing their networking services for our grand opening.

We will stay current with industry trends and have a webpage, Facebook page and Twitter site. Our menu, map, and hours of operation will be easily accessed. In the trick, future we may consider fax or email orders as well a phone application. Our initial marketing campaign will consist of contacting our databases clients and notifying them of our grand opening. We will seek the use of a local mailing service program to amazon, assist us in the implementation of the campaign. Ongoing- we will meticulously keep our database current and use the Constant Contact program Loyalty and trick, Birthday Club members will notified of upcoming special menu items and to alert them of our catering service. Customer service is difference masters and doctoral thesis, of the utmost importance. Punctuation Trick? Customer surveys estimate that only 1 in 20 customers that have a problem in a restaurant will tell management about it. It will be our goal to provide a wonderful home-style meal combined with superior customer service. Training programs will include teaching materials to train our employees about service attitudes, customer perception and how to handle guest complaints. Jeff and buy uni essay, Betty will conduct periodic staff meetings intended to review policy, increase guest satisfaction and to keep a general line of communication between staff and punctuation, management.

All guest complaints will be acknowledged by the staff and referred to management. Essays Written On Respect? Programs will be in place for all types of guest complaints. More serious complaints will be documented and kept on file. Customer feedback will be accomplished by customer surveys or the use of punctuation trick, mystery shoppers. We are expecting a conservative 5% increase in sales revenues annually over the next 3 years. The growth is adjusted for inflation. With the addition of written, catering revenues, sales will increase by 12.93% in Year 2 and 6.02% in Year 3. The following table shows expected Sales Forecast for the next 3 years: Table 5.6.1 Annual Sales Forecast.

We will encourage our employees to essay trick, grow our customer base and essays written, provide incentives and regular bonuses to punctuation trick, employees for david referrals and essay punctuation, repeat customers. These initiatives are still in the planning stages as we gear up to hire and regents essay, staff. They will play an active role in our employee culture. It is also anticipated that as we grow our catering business, along with our lunch business group, we will hire a sales director to facilitate this portion of the business. The sales director will be compensated similarly to their national peers (national Restaurant Association) Initially we will be formed a sole proprietor: Jeff Wright d/b/a Traditional Home Style Restaurant. The State of Texas is a community property state.

Over time, the couple plans to essay, form a Limited Liability Company. Our initial milestones are as follows: Table 5.8 Milestones. THR expects to hire 19 employees. Amazon? Together, Jeff and Betty Wright will personally select each candidate. Essay Punctuation Trick? They’ve adopted an effective interview process designed to staff the restaurant with highly qualified people for each position. Nys Ela? Each applicant will be rated and evaluated according to a pre-defined set of standards designed for each position. Background checks will be utilized for designated positions. Recruiting efforts will always center on referrals.

The restaurant will be owned by Jeff Wright. Jeff began his restaurant career at essay punctuation the age of 15 working in a quick-service foodservice operation and earned his way through college as a server and bartender. After earning his degree, he worked for a regional restaurant chain and an independent fine dining restaurant. In these organizations he held the positions of Assistant Manager and essays written, then General Manager. Betty Wright received her Culinary Degree from the essay, Art Institute in Dallas.

After graduation she was employed by a local chain restaurant and of dissertation, then at essay a Five Star Hotel in Dallas. Betty will initially be employed as the Kitchen Manager. Initially Jeff and Betty will fill in many of the management gaps. Over time, they have plans to hire a sales director, a general manager, and a kitchen manager. To meet the gaps associated in payroll, inventory management, and regents essay rubric, cost accounting, the Wrights will purchase have considered a POS (point of sale system) that it simplifies communications between the kitchen and essay punctuation, the wait staff. Orders go through the computer, directly to the kitchen printer. Another benefit of 5 chapters of dissertation, a restaurant POS programs is that it can track everything from food usage, to the most popular menu items.

Because the POS system acts as a time clock, it can also help prepare payroll – which will save some money in the bookkeeping department. Along with the daily operations of running a restaurant, a POS system can organize profit and loss statement and sales tax. Table 6.4 Personnel Plan. The following sections outline our financial plan: Required Cost of Start-Up Profit and Loss Cash Flow Balance Sheet Financial Ratios Hourly Labor Costs Weekly Sales Projections.

Meal Price range from $8.00 - $15.00 Average lunch price: 8.79 Average dinner price: 13.74 The restaurant is located in the West Roads Shopping Center and is comprised of essay, 3,400 square feet The dining room will be comprised of 20 tables with a seating capacity of 86 seats and 40 available parking spaces to meet the needs of the 5 chapters, customers. Essay? The restaurant will employ 19 employees $860,000 -1,200,000 revenue target; Industry average for casual restaurant average of $860,000. Annual 3% increase for inflation and 5% annual increase in revenues Year 2 Assumes Catering Business in Place. Assumes 4 parties monthly @ $15 per plate and $50 persons. Catering will escalate to 8 parties monthly in buy uni essay month 20 and then 10 parties monthly thereafter. Also assumes additional increase in essay punctuation trick staffing (4 persons to be hired at 6 hours @ $8.00 per hour. Total start up costs will be $363,000, $174,000 of which will be contributed by the owners and the remainder will be secured through a proposed bank loan. Table 7.2 Start-Up Costs. Total start-up costs are estimated to hume essays, be $363,000. The majority of the costs are associated with the restaurant equipment, inventory and furniture and furnishings for the dining room. Total costs for these items are reported to be $110,500.

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Table 7.5.1 Pro Forma Profit and Loss. The statement of cash flow shows the incoming and outgoing cash of the business.

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